Aigua Media

The Aigua Media Group was launched in 2009 following the consolidation of three separate Bright Station Ventures businesses providing a network for a predominantly female community whose members are united by their active interest in fashion and beauty.

Aigua Media Group represents the consolidation of fashion web magazines and sites such as Catwalk Queen, Shoewawa, Bag Lady, Kiss and Make up and others, together with pioneering social shopping network Osoyou.com and the latest addition to the website, Osoglam.

The 'Blogazines' within Aigua Media represent some of the most popular and highly targeted female sites in the fashion space. Collectively, these sites have driven over 5 million unique female visitors in the first half of 2010 making Aigua's titles some of the most sought after fashion web properties for advertisers. Aigua's Catwalk Queen is regarded as the pre-eminent blog on high fashion and the same is true for many of Aigua's other titles such as Shoewawa (for shoes) and Bag Lady (for bags).

Osoyou is the leading online social shopping network for women, boasting the largest number of web-based fashion retailers available in one place in the UK. This covers major chains such as M&S and Miss Selfridge as well as specialist boutiques such as Anya Hindmarsh and Sweaty Betty. Launched in autumn 2007, Osoyou has built up a unique monthly audience of over 250,000 affluent women who are actively purchasing fashion online.

Osoglam is the latest addition to the Aigua Media Group. It essentially allows users to buy from hundreds of thousands of Beauty and Healthcare products and, like Osoyou, provides community led advice. The site itself is based on the successful technology platform of Osoyou.

Today, Aigua Media represents the largest female web readership in the UK (over 1.25 million unique visitors per month as at January 2011).