Starting and running a business takes energy, determination, lots of ideas and the right connections. Smarta.com will bring people at all stages along the entrepreneurial journey together online to share experiences and get the answers they need, when they need them. Smarta.com will give people thinking about starting up the confidence to go ahead whilst encouraging those with existing businesses to grow - and give them the tools to do so.

Smarta.com will be the ultimate business support destination, providing critical information from lawyers, accountants and other industry experts in web 2.0 formats. Smarta.com will provide access to existing data with easy to use search and user generated ratings. It will combine a rich information layer with social networking, communication tools and easy to use, bite-size guides. Best of all it will enable the community to learn from each other, sharing experiences and trading expertise.

Smarta.com is a social enterprise wholly owned by a Community Interest Company and all profits generated by the venture will be re-invested. Smarta.com benefits from two founding partners; Vodafone and Enterprise Insight and has the support of a host of renowned entrepreneurs (Simon Woodruffe OBE, James Murray Wells and Kanya King MBE to name a few).

Smarta.com launched a taster site to coincide with Enterprise Week '07 and the full site will launch in 2008.