Shiny Media
Formed in 2004 by three freelance technology journalists, Shiny Media is the UK's fastest growing new media publishing company. It combines traditional editorial values (most of its staff have previously written for national newspapers) with innovative Web 2.0 technologies such as video and user generated content. Shiny Media's blogs cover a range of interests across commercially-oriented areas such as fashion, technology, lifestyle, sport and gaming.
Shiny Media is the UK's biggest blog publishing company - its 35 websites currently attract nearly 3 million unique visitors monthly. Its blogs are highly respected worldwide and are widely linked to both on the web and in mainstream media.
Some recent plaudits for Shiny Media include;
"These blogs are enjoyable, reliable, cutting edge news sites. It's already hard to imagine life without them, so essential have they become" - TIME OUT
"Shiny Media is now officially the Big Boy of European blogging" - GUARDIAN UNLIMITED
The blogs
The company is especially strong in the consumer tech and fashion spheres.
Shiny's most successful blog - Tech Digest - attracts over 400,000 readers (uniques). It currently has a Technorati rating of 700 which makes it the third most linked to British blog.
Shiny Shiny, the first ever gadgets blog for women, has also been hugely successful. Attracting over 350,000 readers per month, and according to Technorati, is the fifth most linked UK blog.
The Shiny gadgets team also produces video reviews of products which are very popular both on its sites and on YouTube. The videos regularly attract around 400,000 viewers each month.
Shiny's fashion blogs currently attract 1.5 million readers each month, while its entertainment channels pull in around 400,000 readers.
Shiny's vision for the future
Shiny intends to reach seven million unique readers to its sites by the end 2008. It will achieve this by continuing to grow its existing portfolio of blogs, by aggressively launching new ones and by developing blog powered web portals which highlight Shiny's editorial and video content.
