OSOYOU
OSOYOU.com is the UK's hottest web 2.0 shopping and social network, aimed at 20 to 45-year-old women.
Fun, stylish and connected, OSOYOU allows users to create their own 'Drag & Drop High Street' and compile their own 'Stylefile' of favourite items from the across the web, using OSOYOU's unique shopping bookmark.
The most talked about launch in 2007, OSOYOU aims to attract over 500,000 visitors per month.
What makes OSOYOU.com unique?
Managing director Dawn Bebe says: 'OSOYOU is different from the current offerings for women. It's the first fashion-led site to fully incorporate Web 2.0 functionality and sophisticated social network.
'There is simply nowhere else that you can simultaneously indulge your passion for fashion and beauty while socialising with your friends. And we all know that it's your friends' opinions that really count!'
OSOYOU.com and retailers
OSOYOU offers retailers a new marketing platform, stylishly showcasing their newest and most loved items via branded 'Stylefiles' and homepage promotions.
The proposition is winning the support of the UK's retail giants, from the Arcadia Group through to Marks & Spencer, all of whom have recognised the extra value gained by OSOYOU's deep integration of product into its social network.
The opportunity to partner with OSOYOU has also provided the impetus for many retailers to develop their technical capabilities, allowing them to integrate more items than ever into a partner site.
All of this makes OSOYOU the premium social shopping experience for users, a fact that is reflected in the premium rates retailers have been prepared to pay for the association.
Dawn Bebe adds: 'There's a new breed of webutantes - and fashion brands - who just aren't getting what they want - a 24/7 anytime, anywhere, shopping-led social network which is stylish and fun. We are exactly that product.'
OSOYOU.com and advertisers
OSOYOU is a stylish, highly targeted environment where women feel confident to trust recommendations and go on to make purchases.
OSOYOU offers advertisers the opportunity to integrate brands into fashion content whilst using the unique functionality to capitalise on the sophisticated social network. The marketing circle is completed with a link through to the retailers to purchase. It's the only site in the UK that can offer such a dynamic marketing solution.
